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SEVILLE PETITE MODELS

Brand Identity · Creative Direction · Brand Communications · Events & Experiences

Seville Petite Models is a community for petite models in Seville, created to build greater connection, visibility, and opportunity within the fashion industry. Founded by model Morgana Montes, the platform brings petite talent and emerging creatives together through events, collaborations, and shared experiences. The identity draws from female friendship, fashion, nightlife, and online girl culture, balancing the confidence of a fashion editorial with the intimacy and spontaneity of a best friend’s camera roll.

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The Poetry of Place developed the visual identity as a playful, expressive system designed to feel feminine without becoming overly polished or conventional. The direction combines an imperfect ink-blurred logo, elongated editorial typography, experimental secondary type, and a palette of pink, coral, blush, muted gold, vivid red, and charcoal. The system was extended across social content and a broader activation strategy, creating a flexible foundation for editorial shoots, industry conversations, workshops, networking events, brand collaborations, fashion dinners, pop-ups, and community gatherings.

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